Token Launch: Behind the Scenes Honestly, launching the token has been the most challenging moment for me throughout my work on Fanton. You’d think it’s the final stage, but this is where the interests of many parties intersect — and they don’t always align... 🟨Exchanges They carefully select projects for listing. The cost of being listed can range from tens of thousands of dollars for exchanges like BingX or MEXC to seven-figure sums for tier-1 exchanges. 🟨Community For them, a token launch is often associated with airdrops — free token giveaways. They hope the token price will rise so they can profit from it. 🟨Investors They often sell tokens immediately after listing to recoup their investment. Some leave the project, while others stay, believing in its potential. 🟨Market Makers (MM) They profit from price volatility — that’s their bread and butter. Their goal is to create “rollercoasters” on the token price chart to shake out weak players from the market. 🟨Launchpads These are major investors who pool funds from many small, non-professional investors and enter projects with a single large check during public rounds. Their goal is for their community to profit too 💵 🟨The Project and the Team The team wants to profit and launch the token in a way that keeps the community happy. But❗️if they sell too many tokens, it can negatively impact the price, so teams are often given KPIs for token price growth after listing. To sum it up, every participant has their own expectations, and the team's task is to ensure that no one walks away disappointed 👌🏽