The Role of Market Makers in Project Launches First, let’s break down who they are👇 A market maker (MM) is a large trader with significant liquidity reserves who ensures that there are always enough buy and sell orders in the market to prevent excessive price volatility. ✏️ The main goal is to make sure that anyone can buy or sell the token at any time without causing drastic price swings. Without this, launching a token would feel like a rollercoaster ride… 👉 A simple example: a large holder decides to sell their tokens at night, when the market is quiet. Without an MM, such a sale could crash the token price, and the community might think the asset has suddenly dropped in value, even though it’s just market volatility. BUT, I’d recommend postponing the choice of an MM until the last moment, as it can significantly limit your project during the launch! (Some exchanges don’t like certain MMs, and investors can feel the same way🤫) ❗️ FROM PERSONAL EXPERIENCE: Investors have offered me funding on the condition that I choose their market maker. But I’ve always declined, as it would create a conflict of interest where the investor's or MM's priorities come first, disrupting the balance at launch.