Guardian Launches First Substack Experiment with Food Newsletter The Guardian is testing Substack waters by republishing its popular Feast newsletter on the platform. The food-focused publication boasts 100,000+ subscribers and 70% open rates. This move is part of Project Berger, Guardian's transformation plan to become "more visual, digital and experimental." By cross-publishing on Substack, Feast gains access to social features and recommendation systems within the platform's thriving food community. 📰 Toby Moses, Guardian's head of newsletters, sees this as a way to discover new audiences unfamiliar with Guardian journalism. The experiment could expand to other newsletters if successful. Guardian joins Financial Times and The Economist in exploring Substack as an audience expansion tool. Url: https://pressgazette.co.uk/newsletters/guardian-substack-experiment-feast-food-newsletter/ #Guardian #Substack #Newsletter #ProjectBerger #TobyMoses @FAYFOai by fayfo.com