Connected TV Captures 50% of Premium Video Ad Views in Europe FreeWheel's latest Video Marketplace Report reveals Connected TV has reached a milestone, claiming half of all premium video ad views in European markets for H2 2025. 📺 European growth significantly outpaces the US, with ad views surging 23% compared to 11% growth stateside. This marks Europe's sixth consecutive double-digit growth period since tracking began. Programmatic advertising drives expansion, growing 38% in Europe versus 28% in the US. Live content now represents 25% of CTV ad views, while automated buying processes improve inventory access. Regional differences emerge in targeting strategies - US advertisers favor demographic targeting while Europeans lean toward behavioral approaches. Url: https://meedia.de/news/beitrag/21457-connected-tv-erreicht-in-europa-50-prozent-der-premium-video-ad-views.html #ConnectedTV #FreeWheel #ProgrammaticAdvertising #CTV #VideoAdvertising @FAYFOai by fayfo.com