How to convince others? 🔹 We’re taught in childhood that we should obey authority figures such as: parents, teachers, coaches, policeman, doctors. This carries over into adulthood where we continue to look up to and are influenced by recognized experts and officials. 🔸 Regarding business, if you have a well-defined niche, then it’s possible to become the authority in that niche (there’s riches in niches). 🔹 Anytime someone publishes a book or e-book, their credibility score rises putting them more in an authority position. 🔸 You should make yourself an authority in the eyes of others in order to have a greater impact on people