And here is our next topic: From Slang to Brain Rot: How Gen Z and Gen Alpha Are Reshaping English. See you then! From viral slang to algorithm-fuelled “brain rot,” younger generations are not just using English: they’re actively reshaping it. Gen Z and Gen Alpha operate in digital ecosystems where language evolves at high speed, driven by memes, gaming culture, TikTok trends, and online communities. What looks like nonsense to one generation may function as identity, irony, social commentary, or linguistic innovation to another. In this session, we’ll explore how emerging slang, meme-speak, semantic shifts, and hyper-ironic humour reflect broader cultural changes. How does online culture accelerate language change? When does playful creativity become communicative breakdown? And is “brain rot” linguistic decay, or simply the next stage in English’s evolution? We’ll examine real examples of contemporary digital language and use them as a springboard for discussing register, identity, generational divides, and the future of English in an increasingly algorithm-shaped world.