10 things I learned after 10 years at Figma 1. Write your own playbook. Traditional B2B tactics don’t work with niche communities. You have to get to know your audience and start from scratch. 2. Growth happens one human connection at a time Unscalable, personal connections do create scalable advocacy. This is the way. 3. Learn to navigate your intuition You need to know when to trust your intuition -- when it isn’t strong and when you need to get help from others. 4. The case against metrics Metrics are just tools, not the end game. But you need leaders who believe that too. 5. Strategy comes from action Its too hard to come up with an entire strategy when doing something 0-1. Commit, start, and the larger path will be revealed. 6. Ambulance projects over OKRs  The grind can take up 100% of your time if you let it. But that usually doesn’t move the needle. Short term focus on big things does. 7. Do things because they’re fun Create space for this. Fun is contagious and builds brand love. 8. See the good not just what could be better Recognize and amplify strengths rather than only seeing what needs to be improved. 9. Burn out is your biggest risk, but you can prevent it You’re going to work hard no matter what. But you can do it in a way that fills you up. 10. Know when your chapters over Trust your intuition when it's time to move on. And know that’s ok. AI’s TLDR:  Success comes from human connection, intuition and the courage to break traditional rules. 🥹 — First Figma’s marketer https://open.substack.com/pub/clairebutler/p/10-things-i-learned-from-10-years?