KTF Prima is out!👨‍🍼 Five years in the making, 7 upright styles are now officially available. Read about it and test it on our website 👉 https://kyivtypefoundry.com/prima KTF Prima is a reliable jobbing typeface designed to move effortlessly from long-form reading to bold headlines. One system instead of too many. Rooted in the Italian modernist classic Forma, originally designed by Aldo Novarese, Prima reinterprets its warmth, clarity, and timelessness for today. Started in 2020 as a private typeface for Yevgeniy’s own design practice, Prima grew into a full family through years of deliberate, real-world beta testing — paving the way to its official release. A fully integrated Latin and Cyrillic character set is just the beginning of Prima’s broader multilingual support. Type design Yevgeny Anfalov with Vadym Axeev Assisted by Anna Kovalenko Video Starring Vera Anfalov Written & directed by Luis Janßen and Andrij Smirnov Music: Eugen Kara aka Dusty Baron 🔵🟠🔴