Mobile game market Zynga is getting acquired for 12.7 billions💸 ➿➿➿➿➿➿➿➿➿➿➿ ➡️Zynga, the gaming giant responsible for FarmVille, Words With Friends, Zynga Poker, Mafia Wars and many others is getting bought for $12.7 billion by Take-Two Interactive, the publisher behind Grand Theft Auto and the 2K sports series, in one of the biggest video game deals ever. ➡️From its founding in 2004, until it hit one billion active users in 2012, the early years of Facebook presented an enormous opportunity for game makers. Facebook's rise meant that game makers could get in front of millions of procrastinating people by building a game directly into the Facebook platform, instead of competing for traffic on the wider internet. ➡️Zynga took advantage of that creating some of the most popular Facebook games. Every time you, or that distant cousin, successfully "invited" someone to play FarmVille on Facebook, Zynga got a new user, for free. #venturecapital #venture #investments