💬 The Lord, considering the jivas' welfare, descended in Kali-yuga along with His holy name to propagate the yugadharma (the religion of the age). By taking up the yugadharma the jiva attains love of Krsna: he has only to remember the Supreme Lord's name (namasmarana or japa) and chant the Lord's name congregationally (namasankirtan). Sri Harinama Cintamani, chapter 1