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8 июля 2025 г.
📷 ФотоScore: 98
📱 META TESTS NEW AI TOOL FOR AUTO-CROPPING AND SCALING AD CREATIVES Meta is currently testing a new AI-powered feature that helps automatically crop, resize, and expand ad images to fit different placement formats — especially square and vertical. 🎯 What it does:
Instead of manually editing creative assets for every ad format, Meta’s algorithm will dynamically adjust visuals to suit the specific placement (Feed, Stories, Reels, etc.) — saving time and creative overhead. While details are still emerging, this tool may be part of Advantage+ Creative (Visual Touchups), but Meta hasn’t clarified exactly how it integrates with existing features. ⚠️ Why it matters:
- Could improve workflow for teams running ads across multiple placements
- But some advertisers are cautious, due to limited transparency around how the AI edits visuals
- Results may vary based on account behavior and creative structure 🧐 Recommendation:
This feature is worth testing — especially for high-volume creative accounts — but do so with caution until Meta releases more documentation and control options.
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