“Nike Run Club” 👕🏃‍♀️ Nike created a running app that turns exercise into an interactive experience. Key features include: 🏃‍♂️run tracking 🏃‍♂️challenges 🏋️ 🏃‍♂️leaderboards 🏆 🏃‍♂️achievements 🏃‍♂️community competitions Why it is highly engaging❔ Users are not just watching content — they are participating in the brand experience every day. Nike becomes part of the user’s lifestyle. 🥶TASK🥶 Which element (from the 3️⃣ mentioned in the post above) does this case include that makes it highly engaging content? Answer: interaction and community (взаимодействие и сообщество) 🔑key vocabulary: turn into - превращать(ся) в tracking - отслеживание community competition - соревнование внутри сообщества engaging - интересный и захватывающий participate - участвовать