Ахренеть - перно и браунформан ведут переговоры о слиянии. Жамасон и Джек будут в одной конюшне самой большой алкогольной компании мира - если доооворятся: Pernod and Brown-Forman confirm merger talks 27 MARCH 2026 By Georgie Collins French drinks giant Pernod Ricard has confirmed it is in discussions with Jack Daniel’s owner Brown-Forman to explore a potential merger of their businesses. The two drinks giants confirmed the M&A exploration in statements last night Following press speculation, both drinks companies have confirmed that discussions have been held to explore the possibility of “a merger of equals”. If successful, the move would combine the world’s second-biggest spirits maker (Pernod Ricard) with the world’s largest producer of American whiskey (Brown-Forman). “We note the recent market rumours regarding a potential business combination involving Brown‑Forman and Pernod Ricard,” said a statement from Brown-Forman released yesterday (26 March). “Brown‑Forman regularly explores and evaluates strategic opportunities, and can confirm it is engaged in discussions with Pernod Ricard. “If agreed and subject to customary approvals, this partnership would be akin to a merger of equals, drawing from the talent and expertise of both companies, and creating value for shareholders. “Synergies from the contemplated combination are expected to be significant, creating a global spirits leader with enhanced scale, a powerful brand portfolio, and a balanced geographic footprint, all anchored by two iconic families. “No agreement has been reached as to the terms of any possible transaction, and there can be no assurance that any such agreement will be reached. Brown‑Forman does not intend to comment further unless and until an agreement is reached.” Pernod Ricard also published its own statement late yesterday, which added: “The contemplated combination would create a global spirits leader with enhanced scale, a powerful brand portfolio, and a balanced geographic footprint, all anchored by two iconic families. “Operational synergies would be significant, leveraging Brown-Forman’s iconic brands, including Jack Daniel’s, and Pernod Ricard’s global distribution strength and exposure to highest growth potential markets. “There can be no assurance that any agreement will be reached. Pernod Ricard does not intend to further communicate until an agreement is reached or discussions are terminated.” Paris-headquartered Pernod Ricard oversees a portfolio of approximately 200 spirits brands, including Jameson Irish whiskey, Absolut Vodka and Beefeater Gin. According to The Wall Street Journal, it has a market value of around US$17 billion. Meanwhile Louisville-based Brown-Forman, which owns brands such as El Jimador Tequila and Woodford Reserve, has an estimated market value of around US$12bn. Combined, Pernod Ricard and Brown-Forman own 15 of the top 100 global spirits brands by volume, according to The Brand Champions 2025 report.